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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)

Author Information

Charles W. Lamb, Joe F. Hair, Carl McDaniel

Product Details

ISBN: 9780538468244

Publish Date: 02/03/2010

Publisher: Cengage Learning

Number of pages: 368

Description

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

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