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Principles of Marketing (14th Edition)
Author Information
Philip Kotler, Gary ArmstrongProduct Details
ISBN: 9780132167123Publish Date: 02/06/2011
Publisher: Prentice Hall
Number of pages: 744
Description
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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